WS New Wash Rich
CLEANSING CREAM FOR DRY AND THICK HAIR IN AN 8OZ REFILLABLE BOTTLE
Cleanse, deeply condition and nourish dry hair while balancing the scalp’s natural oils, all in one simple step. New Wash Rich’s detergent-free formula doubles up on moisture to restore softness, preserve color and avoid damage caused by traditional shampoos.
The Better Bottle is an 8oz refillable bottle designed to make the New Wash experience even better for your routine and better for the planet.
We custom built the Better Bottle from the bottom up with features including:
- Refillable design to reduce plastic waste
- Twist-and-lock cap to keep bottle securely sealed and prevent leaks
- Internal pump and funnel designed for thicker creams to ensure you use every last drop
- Wide mouth for easy refilling
- Antimicrobial body to prevent mold
- Bottom-heavy, non-slip base
- 100% recyclable and made with 50% PCR material
The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.
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Ingredients
Ingredients
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On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.
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Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.
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On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.
-
Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.
SUSTAINABLE
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